The architectural concept for these stores was to create a commonality that would reinforce a marketing profile. The selection of building materials, architectural form and colour can influence a customers opinion of where a business sits in the marketplace and The Mill stores have been successfully designed in this regard together with low construction costs. A signature element was developed by way of a three storey high, corrugated steel drum for signage and this has become synonymous with The Mill stores throughout the length and breadth of the country.